Most video game adverts appear in gaming magazines, and many of the adverts that do appear depict gamers as male.
This only serves to reinforce the stereotype that only males play games and that they are something that a female would not be interested in.
I have to agree. I certainly enjoy a good rousing shoot-em-up every once in a while, though I generally prefer puzzle and strategy games. I don't oay attention to the game's marketing material; I look at the game itself, and think, would I enjoy that?