Thursday, August 15, 2002

Dismissing The System

Margaret Heffernan has a good article in the August edition of Fast Company: The Female CEO ca. 2002. A taste:
The Legally Blond generation is not interested in compromise or assimilation. It wears its femininity with pride and seeks success on its own terms. If that success can't be found within traditional businesses or business schools, then these young women simply won't go there. "If I don't fit into GE or Ford or IBM," one bright young woman told me, "that's not my problem. That's their problem." Rather than fight the system, this next generation of women simply dismisses the system. Instead, these women seek places to work that value individuals -- whether as customers or as employees. They seek places that are transparent and collaborative, that respect relationships as the bedrock of all good businesses. What women want are companies that look a lot more like a network than a pyramid, companies where fairness is a given, companies that value what's ethical above what's expedient. [Para.] At the same time, this next generation of women is too practical, pragmatic, and tough-minded to be dismissed as ideologues. If they can't find these kinds of companies, then they'll simply build them.

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